No other generation has had a bigger impact on our culture since the Baby Boomers than the technology savvy Millennials. So, for the group of consumers who tweet, like, and post their way through a digital world, what truly captivates them? Well, fear not. In the world of entertainment there is much that can energize and invigorate their imaginations. Here are just a few solutions in the quest to entertain the millennials.
Competition: This is a generation that perfected the idea of collaboration, in an effort to win that is. So, why not include a competitive aspect to the live entertainment at your next event. One of the best ways to do this is with a Game Show hosted by an enthusiastic MC who involves your attendees. By creating teams and the drive to win, your millennial audience will be thoroughly engaged and entertained.
Niche Entertainment: Highlight those pieces of entertainment that speak specifically to this generation. They like taking a break…especially when it includes exciting entertainment designed to let them relax and enjoy before having to focus on the work at hand. How about including a 3-minute flash mob that gives them a chance to stand up, stretch, and simply enjoy.
Live Streaming: No other generation lives on-line more than the Millennials, so why don’t you make it even easier to share their experiences? Facilitate this by designating an event planner or member of the team to live stream parts of the event. This is an exciting way for your attendees to let the world know how much fun they’re having. You gain the added side benefit of the positive publicity and excitement generated with sharing.